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Brand Identity

Branding gives your business an identity beyond its product or service. It gives consumers something to relate to and connect with. Branding makes your business memorable and recognizable across every medium. It also attracts the best talent. What’s not to like?

Below is a quick exercise to learn more about your brand:

Brand Personality Spectrum

Here’s something that can help you determine other aspects of your brand personality and positioning in order to connect to your audience.

Feminine
Masculine
Playful
Serious
Luxurious
Affordable
Modern
Classic
Loud
Subdued

Brand Attributes

It is now time to select your brand attributes. This will help you definie what are the most important adjectives that describe your brand.

Select a maximum of 5:

Accepting
Adventurous
Approachable
Aspiring
Authentic
Balanced
Brave
Calm
Carefree
Caring
Charismatic
Charitable
Cheerful
Compassionate
Confident
Considerate
Cooperative
Creative
Dedicated
Dependable
Devoted
Empowering
Energetic
Enthusiastic
Ethical
Excited
Flexible
Focused
Friendly
Fun
Gentle
Genuine
Giving
Graceful
Gracious
Healthy
Helpful
Honest
Hopeful
Influential
Innovative
Insightful
Inspiring
Involved
Joyful
Kind
Knowledgeable
Lively
Loyal
Magical
Mature
Mellow
Mindful
Moral
Motivated
Natural
Nurturing
Open
Open-minded
Passionate
Patient
Peaceful
Polite
Positive
Present
Reliable
Respectful
Responsible
Self-motivated
Sensible
Sincere
Smart
Strong
Sympathetic
Thoughtful
Transparent
Trustworthy
Understanding
Unselfish
Wise

All good?

Send us your results and let’s talk!

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