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Discovery & Strategy

Jumping straight into design and development without a clear roadmap is risky. At Orizon, our Discovery and Strategy phase ensures your project is built on a solid foundation. By auditing your product or competitors, we deliver a clear plan that eliminates uncertainty and sets your product up for success.

Design audit process identifying visual design issues by Orizon
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User journey map example for Discovery phase by Orizon

Why discovery &
Strategy matters

Every great product begins with a solid plan. Our Discovery and Strategy phase is designed to reduce risks and ensure every aspect of your project is thoroughly defined before moving forward.

During this phase, we take a deep dive into understanding your product, users, and goals. We analyze competitors, identify key challenges, and focus on the core elements that will drive your product’s success. Together, we prioritize what’s essential for version 1 (v1) while planning what can evolve in version 2 (v2). This structured approach enables us to deliver accurate project estimates, minimize risks, and ensure everyone involved is aligned with a clear and actionable roadmap for success. 🚀

Site map for app design created during the Discovery phase
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Four pillars of
Discovery and strategy

User testing insights during the Strategy phase for app design

Why does discovery & strategy matter before we design anything?

Discovery is where we define the right problems to solve. We align stakeholders, map risks, and gather evidence so we’re not guessing later. This phase saves time and budget by making sure we’re building the right thing—not just building fast.

What does a design audit include?

We review your product’s UX, UI, accessibility, information architecture, and content. The audit highlights what’s working, what’s blocking conversion or engagement, and where inconsistencies live, then prioritizes opportunities for maximum impact.

How do app and site maps help your team align?

We create clear maps of screens, pages, and states so everyone can see the structure at a glance. This surfaces duplication, dead‑end flows, and complexity early, and becomes the foundation for navigation, IA, and future feature planning.

How do personas and user journeys improve our decisions?

We synthesize research into concise personas and journeys that explain who you’re serving, what they’re trying to do, and where they struggle. These artifacts keep every design and roadmap discussion anchored in real user needs and business goals.

How do we validate ideas with user testing in this phase?

We run lightweight tests—on prototypes, existing flows, or even simple concepts—to see how real people behave. Early feedback exposes blind spots, reduces politics, and helps your team commit to a direction with confidence.

What do you walk away with after Discovery & Strategy?

You get a clear problem definition, prioritized opportunity list, UX strategy, and tangible artifacts: audits, maps, personas, journeys, and test findings. Together, they form a roadmap that guides design and development while keeping everyone aligned.

Recent 
projects
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on 
the 
street

We've worked with them for many projects now and am always blown away by their ability to bring our products to life.

Dean Bloembergen

Everyone that's seen has said that it's hands down the best biotech website they've seen

We gave them an impossible deadline, and even with that, they gave us more optionality, design iterations and degrees of freedom than could be asked for!

Bryan Johnson

Very few firms can make products look beautiful and work well...

Orizon has the creative depth to go from an idea to a fully packaged and branded deliverable.

David Kalt

Despite the high expectations from our end, they always over-delivered… which is a testament to Orizon’s creative prowess and ability to think outside the box.

We had an incredible experience working with Orizon and were impressed they made such a big difference in only four weeks.

Oprah Winfrey

Extremely impressive.

Best I’ve seen in class.

FOLIO XXIV Team

“I love working with you guys. Everyone that sees Root’s UI is like that is the best looking UI I’ve ever seen in my life.”

I can’t believe you guys did all this in a week.

Kyle Jekielek

"We showed the designs to key customers and they absolutely loved it. Customers of seven, eight years were smiling ear to ear."

We had many detailed requirements for the new Telus Sky building which Orizon were able to easily meet.

Colleen Doll

"We'd been on a call just two days before. The amount of work done in between speaks for itself."

+30% signups and almost

+50% cart conversion after the redesign.

Mark Solomon

What 
We 
excel 
at

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Let's talk

Design done right and fast by people you can trust.

* We also get booked fast 🔥