Rebranding with 5M users

Talent.com

Rebranding and generating exponential user growth poses challenges.
That's why Neuvoo, one of the world's largest job sites, chose Orizon to seamlessly transition their brand to Talent.com and elevate their user experience.

Meet

The Client

With over 30 million jobs available in more than 75 countries, Neuvoo has established itself as one of the largest sources of employment worldwide. Our mission is to centralize all jobs available on the web, whether they come from companies'​ career websites, staffing agencies or job boards. Neuvoo offers the most diverse and complete content to job seekers. Their mission is to centralize available jobs in one, easy-to-use place for potential employees, recruiters and staffing agencies.

Understanding

The Challenge

Neuvoo was a difficult name to pronounce and spell, and the logo wasn't recognizable enough. The brand visuals were feeling out-of-date with the market, so they came to us for support in transitioning to a fresh identity.

A new identity

For millions of users

Orizon designed Talent.com a new brand identity using their core values of optimism, transparency and approachability as inspiration. As a result, we were able to create the most streamlined search experience to keep their millions of users satisfied.
Benjamin Philion
CEO of Talent

Orizon led our rebranding from start to finish, and supported in creating a brand that our customers love. They went above and beyond to ensure we had a scalable system that was ready for our future.

Guide

Logo Usage

The logo and the icon’s exclusion zone is equal to half the height of the icon (marked as × in the diagram).

Innovative designs

Using market research

Our goal with every client is to create a stand out experience and assist in making the best product on the market.  We studied and analyzed competitors to innovate and revolutionize, resulting in an interface and user experience that’s one-of-a-kind.

Implementing Change

The strategy

We understand the challenges associated with a rebrand, so worked to develop a strategic transition plan that allowed for the most seamless integration possible.

Design Systems

Scaling made easy

We love building design systems that grow with our clients. We created reusable components for Neuvoo to make future scaling simple.
Typograhy
Avenir Roman
AaBbCcDdEeFfEeGgHhIiJjKkLlMmNnOo
PpQqRrSsTtUuVvWwXxYyZz
AaBbCcDdEeFfEeGgHhIi JjKkLlMmNnOoPpQqRrSs
TtUuVvWwXxYyZz
0123456789
!@#$%^&*/)
Avenir Heavy
AaBbCcDdEeFfEeGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz
AaBbCcDdEeFfEeGgHhIi
JjKkLlMmNnOoPpQqRrSs
TtUuVvWwXxYyZz
0123456789
!@#$%^&*/)
Primary colors
Secondary colors
Illustrations
Components

The results

Profit & satisfaction

Neuvoo transitioned to their new brand identity with ease, and more importantly, their user base loved it. Job click rates increased by 9%, resulting in an 11% revenue increase. Conversion rates from visitors to users increased by 8%.
Jobs click rate
Revenue
Conversation rate

Have a project for us?

Let’s chat!

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Let’s talk!

Want to chat? Shoot us an email at info@orizon.co

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