Rebranding and generating exponential user growth poses challenges. That's why Neuvoo, one of the world's largest job sites, chose Orizon to seamlessly transition their brand to Talent.com and elevate their user experience.
With over 30 million jobs available in more than 75 countries, Neuvoo has established itself as one of the largest sources of employment worldwide. Our mission is to centralize all jobs available on the web, whether they come from companies' career websites, staffing agencies or job boards. Neuvoo offers the most diverse and complete content to job seekers. Their mission is to centralize available jobs in one, easy-to-use place for potential employees, recruiters and staffing agencies.
Neuvoo was a difficult name to pronounce and spell, and the logo wasn't recognizable enough. The brand visuals were feeling out-of-date with the market, so they came to us for support in transitioning to a fresh identity.
A new identity
For millions of users
Orizon designed Talent.com a new brand identity using their core values of optimism, transparency and approachability as inspiration. As a result, we were able to create the most streamlined search experience to keep their millions of users satisfied.
Orizon led our rebranding from start to finish, and supported in creating a brand that our customers love. They went above and beyond to ensure we had a scalable system that was ready for our future.
The logo and the icon’s exclusion zone is equal to half the height of the icon (marked as × in the diagram).
Using market research
Our goal with every client is to create a stand out experience and assist in making the best product on the market. We studied and analyzed competitors to innovate and revolutionize, resulting in an interface and user experience that’s one-of-a-kind.
We understand the challenges associated with a rebrand, so worked to develop a strategic transition plan that allowed for the most seamless integration possible.
Neuvoo in 2019
Usability and accessibility issues resulted in Neuvoo needing a rehaul.
MVP for Neuvoo
We created an MVP that allowed us to collect feedback and ideas from the client.
Several design ideas were created to explore the various routes Neuvoo could take to achieve their goal.
A final design decision was made, giving Neuvoo a clear idea of what to aim for.
Neuvoo transitioned to their new brand identity with ease, and more importantly, their user base loved it. Job click rates increased by 9%, resulting in an 11% revenue increase. Conversion rates from visitors to users increased by 8%.
Jobs click rate
Have a project for us?
Get support with a large platform, flesh out your first MVP, go from concept to investment, or take your startup to the next level. We’re here to support your unique business needs.
We are going to follow up shortly on your message, within 2 days