E-commerce rebranding infused with behavioral psychology and a pinch of love, boosting cart conversion rate by 50%.
Love The Sales had an inconsistent brand. Different logos and colors created an unpredictable experience and diluted trust in what was otherwise a powerhouse in e-commerce innovation. Usability issues also peppered the website, hurting conversions and customer lifetime value.
Ever the long-term thinkers, Mark and team wanted to increase sign-ups and delight customers into coming back and shopping more often. To achieve this, we infused the entire experience with the best and lastest in ecommerce behavioral psychology, eliminating sources of frustration, building trust, and facilitating decision-making at every step.
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We helped LoveTheSales increase sign-ups and conversions by 30% on average. The brand now has a consistent image that people can trust and turn back to whenever they think “shopping sales.” We removed usability hurdles across the board and, to the engineering team’s great delight, delivered a future-proofed design system built for growth.
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