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Brand Identity

  Branding gives your business an identity beyond its product or service. It gives consumers something to relate to and connect with. Branding makes your business memorable. It’s the face of your company and helps consumers distinguish your business across every medium. Strong branding also brings in strong employees.

Below is a quick exercise to learn more about your brand:

Brand Personality Spectrum

Here’s something that can help you determine other aspects of your brand personality and your positioning in order to connect to your audience

Feminine
Masculine
Playful
Serious
Luxurious
Affordable
Modern
Classic
Loud
Subdued

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